A Professional Makeup Artist Turned Entrepreneur: Why?
"I’ve always believed in having the freedom to decide how much I work, the structure of my workdays, and my schedule. Having children, flexibility in work is a huge advantage. Although I graduated with a degree in accounting, I never applied this knowledge in an office setting. While raising my children, I opened a makeup studio with a friend, where I also worked as a makeup artist. I found great joy in contributing to my clients’ happiness during their special occasions. At that time, I was already my own boss, organizing my work around a schedule that suited me.
But then... I had my third son, and he completely turned my usual routine upside down. I realized I no longer wanted to be tied to a specific workplace. The most convenient option for me was to work from home. That’s when I decided to combine my knowledge of makeup products and their application with the idea of creating a convenient online store. I wanted to offer a platform where even clients with little knowledge about makeup could find suitable products with ease.
And that’s how it all began..."
What Did You Know About Online Business Before Diving Into This Field?
"Looking back, I realize I knew very little. I initially thought the majority of the work would revolve around finding suppliers, negotiating terms, and leaving the technical aspects of the store's operation to professionals. I assumed I’d learn everything else along the way.
However, I ended up learning far more than I anticipated. Even now, I’m constantly acquiring new knowledge, but that’s the nature of this field—it’s dynamic and always evolving."
How Was Your Online Store Born, and What Were the Beginnings Like?
"It all started in December 2023 when I came across an online store for sale. I asked my brother what he thought about purchasing such a store. He suggested that, given a completely different concept, it would be more worthwhile to build a store from scratch and tailor it to my own products.
Shortly after, I discovered the natural cosmetics brand ZAO. Even though I didn’t have anything at that point—not even a name or a store—I reached out to them about potential collaboration. At the time, the idea of the store was just starting to take shape in my mind.
To my surprise, ZAO responded warmly. They expressed interest in working together, mentioning that they didn’t have an official representative in Lithuania or the Baltic region. Their support boosted my confidence and made me realize that this was a sign to pursue my idea. That’s how it all began..."
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