For over 20 years, YOUNGBLOOD has been dedicated to creating clean, luxurious beauty products. Thanks to its skin-loving formulas and natural-looking coverage, YOUNGBLOOD is a go-to choice for makeup artists and beauty professionals around the world.

Now, the brand is set to win the hearts of health-conscious individuals seeking makeup that not only delivers flawless, long-lasting results but also nourishes the skin.

To conceal and enhance imperfect skin tone — this was the mission of Pauline Youngblood, founder and president of Youngblood Mineral Cosmetics. Pauline draws inspiration from nature as well as from her practical experience as a medical aesthetician working with dermatologists and plastic surgeons.

The Youngblood standard of excellence is defined by three core priorities:

• Uncompromising quality, using only the finest raw ingredients.
• A proprietary milling process, kept secret, which transforms natural minerals into a soft, silky blend.
• Exceptional pigmentation for superior coverage and a flawless finish.