What Is a Natural Formula?

A natural formula means that the ingredients used in a cosmetic product are derived from nature – plant-based, mineral, or even animal-derived (e.g., beeswax). These can include oils, extracts, clays, floral waters, fruit acids, and vitamins in their natural form.

✅ Important to know:

• Natural cosmetics may contain a small amount of synthetic substances if they are essential for product stability or effectiveness.
• “Natural” does not automatically mean “100% chemical-free” – the overall formula balance matters.
• These products are often gentler on the skin and less likely to cause allergies.

✅ Examples of natural ingredients:

• Aloe vera
• Jojoba oil
• Rose water
• Zinc oxide (a mineral UV filter)

What Is a Clean Formula?

A clean formula focuses not so much on the origin of ingredients but on their safety for skin and health. It’s a conscious decision to avoid potentially harmful, controversial, or unethical ingredients – even if they’re effective or legally allowed.

✅ Clean beauty avoids:

• Parabens
• Phthalates
• Mineral oils
• Artificial fragrances
• SLS/SLES (harsh foaming agents)
• Heavy silicones (e.g., dimethicone)

✅ What can be considered “clean” in cosmetics?

• Natural ingredients
• Safe synthetic formulas
• Dermatologically tested substances
• Transparent information about ingredients and their effects

Clean beauty can be either fully natural or partially synthetic, as long as every ingredient is deemed safe.

• Natural cosmetics are not always clean (e.g., they may contain synthetic fragrances)
• Clean cosmetics are not always natural (e.g., they may use safe lab-created ingredients)

Why Does It Matter?

If you:

• Have sensitive skin
• Want to avoid hormone-disrupting chemicals
• Care about what you apply (and breathe in)
• Are looking for sustainable, transparent products

Then it’s worth reading ingredient lists, understanding the differences, and making mindful choices. Because what you put on your skin today becomes part of it tomorrow.

Recommended Products from Nudeface.lt

Natural Formula Products:

• ZAO Natural Nail Polish, 8ml
  Enriched with organic oils, plant extracts, and minerals. Suitable even for sensitive skin.
• INIKA ORGANIC Loose Mineral Foundation, 7g
  100% natural, certified organic, vegan, cruelty-free makeup.
• LUUV Self-Tanning Mousse, MEDIUM
  Natural, vegan cosmetics from Estonia. Clean ingredients, eco-friendly packaging.

Clean Formula Products:

• KEENWELL Rejuvenating Makeup Base with SPF20, 30ml
  A multifunctional anti-aging foundation combining skincare benefits with smooth, lasting coverage.
• INIKA ORGANIC Self-Tanning Mist, 120ml
  100% natural, vegan, certified organic, and free from harmful chemicals.
• LUUV Deodorant, CITRUS, 50ml
  Natural, vegan cosmetics from Estonia with clean formulas, organic ingredients, and sustainable packaging.